W O R K S H O P

CONNECTING GLOBAL AND LOCAL TOURISM FOR VALUE CREATION





LEUVEN 26- 27 APRIL 2006


PROGRAM


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WEDNESDAY 26 APRIL 2006
Session 1: TT4D, Tourism Tools for Development

Tourism can play a significant part in balanced sustainable development and generate benefits for the poor. The UNWTO is convinced that the power of tourism –one of the most dynamic activities of our time- can be effectively harnessed to address the problems of poverty more directly. (WTO, 2002, p.9)

14.00 Intro & Chair
Questioning the hype around PPT: Expectations vs. realisations & CSF

Prof. dr. Myriam Jansen-Verbeke - KU Leuven – TT4D

14.10 Tourism dynamics and tourism strategies in post apartheid South Africa
Prof.dr. Wolfgang Thomas & drs. Emil Nothnagel
University of Western Cape, Cape Town, South Africa

14.50 Poverty alleviation in the tourism development model of South Africa: From theory to practice… (Ph.D. proposal)
Drs. Ko Koens
Milieucentraal University of Utrecht - NL

15.10 Cultural villages in South Africa – redefining cultural heritage and identity
Leen Van de Steen - Ma Tourism student K.U.Leuven
Prof dr. Sabine Marschall - University of Kwa Zulu Natal – Durban – SA

15.40 Coffee break

15.40 Community Based Tourism development in North Peru (Leymebamba)
Lieve Coppin - Lima University – Peru
Jordi Serrien-Student M.A. Tourism K.U.Leuven

16.20 Tourism Pilot Projects in Developing Countries
The concept of Via- Via Joker Travelcafés
Bob Elsen & Raph Verbruggen

THURSDAY 27 APRIL 2006
Session 2: Narratives, images & Tourism Development

9.30 Intro & Chair
The Revenge of the Right Brain: Emerging New Paradigms and New Research Methods?

Prof. dr. Frank Go – EUR – Center for Tourism Management

9.50 Country branding and international competitivenes of tourism in emerging markets
Prof. dr. Frank Go –EUR – Center for Tourism Management

10.30 Narratives and tourism destination imaging
Jeroen Meens - Navitell – Hasselt

11.00 Coffee break

11.10 City imaging process: case study Brussels
Drs. Reinoud Magosse - VUB Brussels

11.30 Brussels - bridging the gaps
Dr. Robert Govers & Prof. dr. Myriam Jansen-Verbeke - K.U.Leuven Ma Tourism program

11.30 Leveraging Communities of Practice: The effects of agency theory on decision-making processes with a tourism marketing knowledge platform context
Drs. Bob Van Limburg - EUR Center for Tourism Management

12.30 Lunch break – Free choice in Leuven Center

Session 3: Cultural Heritage – Territorial Identities – Tourism Economies

Tourism is not characterized by neat boundaries but by some central ideas, by common features, by “family” resemblances. Tourism is without any doubt a polythetic classification and can be studied from different and diverse angles. However the number of fieldwork-based monographs in mainstream anthropology about identity issues between so-called host cultures and their guests, the tourists, remains small. Despite the general acknowledgement that (mass) tourism effects social and cultural change, the connection between the dynamics of tourism and the cultural creations of social and cultural identity bodies (such as nationality, ethnicity…) is indeed still a virgin field.

14.00 Intro & chair
Invented traditions and myths symbols: tourismification of intangible heritage Re-ethnogenesis of host cultures: the dynamics of mass tourism

Dr Marc Vanlangendonck – K.U.Leuven – Antropology / Tourism/ Xpeditions

14.30 Cultural Diversity and Regional Dynamics in Europe (EU -ESPON project)
dr. Myriam Jansen-Verbeke - K.U.Leuven
Dra. Els Lievois K.U.Leuven - SADL (Spatial Applications Division Leuven)

15.10 Re-imaging the cultural heritage of Spa Resorts in Europe: a survival strategy
Dra. Kathleen Vos K.U.Leuven - Ma Tourism student

15.30 Coffee break

15.40 Congo
From colonial to post-colonial tourism.
Dr. Zana Mathieu Etambala - K.U.Leuven

Cultural heritage and tourism potentials in the province of ‘Bas Congo’
Dra Kristel Cologne (K.U.Leuven Ma Tourism student)
Prof. dr. Myriam Jansen-Verbeke K.U.Leuven

Reflections from the travel agent on this niche market
Mr. D. Desmet – Reisburo Van Rentherghem - Brugge

16.30 Conclusions Research Agenda for the Future

17.00 Closing